Build something that does not exist yet.
When you have already tried three products that almost fit, the problem is usually not that you picked wrong. Custom work is for the operations that do not have a shape anyone has packaged.
What we build
Aimed at startups and growth-stage businesses, the point where spreadsheets and subscriptions stop holding.
Applications that do not exist yet
Software built for a workflow no off-the-shelf product covers: scheduling, tournaments, membership, compliance, whatever the shape of your operation actually is. Usually because you have already tried three products that almost fit.
Automation with a person still in the loop
AI and scripted automation applied where they remove real drudgery, designed so a human still makes the decisions that matter. We are explicit about this: the goal is leverage for the people doing the work, not their replacement.
Integrations between things that do not talk
Getting the systems you already run to exchange data reliably, so the same information stops being retyped in three places and nobody has to remember to reconcile it.
Infrastructure that survives growth
Cloud and API architecture sized for what you are becoming rather than what you are, without the enterprise bill that phrase usually carries.
How a project runs
Including where it ends, which is the part worth reading.
Scope, honestly
We work out what the thing actually needs to do before quoting it, and we will tell you if an existing product would do the job for a fraction of the money. That happens more often than you would expect from someone whose incentive runs the other way.
Build, in visible increments
You see working software early and often, rather than a status report and a reveal at the end. Changing your mind in week three is normal and is far cheaper than discovering the mismatch at delivery.
Hand over, properly
The project has a defined end. Code, accounts, infrastructure and documentation are yours, and the handoff includes whatever it takes for someone else to pick it up, including us not being that someone.
Then Customer Care, if we host it
Most clients keep us on afterwards. If the finished software runs on our infrastructure, Customer Care comes with the subscription like it does on every other package. If you take it in-house and run it yourself, it does not, because there is nothing on our side left to look after.
What it costs
Scoped per project, and we are not going to put a starting figure here. Custom work varies by an order of magnitude depending on what it has to do, and a headline number would be either meaningless or misleading, usually both.
What we will commit to: a written scope and a written figure before any work starts, and an early conversation about whether something off the shelf would do the job for less.
- A one-time project with a defined end, not a retainer in disguise
- You own the code, the accounts and the infrastructure
- Customer Care afterwards if we host it, on the same terms as every other package
Describe the thing you cannot buy.
Even a rough description is enough to tell you whether this is a build or a product you have not found yet.